Source: jedwexler
photo: Stephen Stickler
“The company is now just as much a content generator as it is a design house.” Christopher Bailey, Creative Director of Burberry, (in Fast Company).
This pretty much says it all. Brands have become the new content publishers, rapidly morphing into…
Head to Goldie London’s Facebook Page to enter a really cool competition to win a Daniel Wellington watch and Goldie London dress.
The interesting thing Goldie London have done is utilised various social sharing methods with the incentive of offering people to put their name in the entry hat more times.
Thumbs up Goldie, and fingers crossed for my win!
https://www.facebook.com/GoldieLondon?sk=app_228910107186452
Nivea (Germany) create fake newspaper and broadcast bulletins about innocent, unsuspecting passengers in an airport. The aim is to get the target ‘sweating’, but in all honesty I just felt incredibly sorry for the poor people!
Pretty innovative idea though so hats off to Nivea.
Source: stuntoftheday
The Latin America division of Coke partnered with production company Landia to compile the ninety second advert.
It features clips, apparently taken from real security cameras, of weird, funny or touching events.
The art of reversing technology.
Snail Mail My Email was a month long worldwide collaborative art project thought up by creative, Ivan Cash.
The aim of this project was to give an alternative from the fast-paced technological world, instead, for the simpler and more meaningful way of connecting with people.
Results of the campaign were as follows:
“234 Volunteers from around the world wrote 10,457 letters that were sent to over 70 countries spanning across all 7 continents.”
-snailmailmyemail.org
Source: helloyoucreatives
ESPO (Exterior Surface Painting Outreach) is the graffiti baby of Stephen J. Powers. Apparently he coined the term ESPO so that he could get on with his designs in the day and if passers-by asked what he was doing, he would simply say ‘I’m with the Exterior Surface Painting Outreach’.
More brands should collaborate with graffiti artists as such, because even though it may not necessarily be legit, it is a focal talking point and can tell a different story than just your average print campaign.
(via helloyoucreatives)
Muhammad Ali shot by Annie Leibovitz for Louis Vuitton.
Easily one of the best boxers/ sportsmen of our lifetime, Muhammad Ali is captured in the latest Louis Vuitton ad by one of our favourite photographers, Annie Leibovitz for their new “Core Values” campaign.
(via helloyoucreatives)
Source: culturejunkie
